{"id":9691,"date":"2026-07-27T03:45:55","date_gmt":"2026-07-27T03:45:55","guid":{"rendered":"https:\/\/www.hichajoy.com.tn\/?page_id=9691"},"modified":"2026-10-22T12:28:00","modified_gmt":"2026-10-22T12:28:00","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.hichajoy.com.tn\/index.php\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n \t\t
\n\t\t\t\t\t

The Story of Desert Joy\n<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n
\n \n<\/div>\n
\n \t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t

In December 2012 Agro Care started their sister project in Tunisia. Agro Care is one of the largest Dutch tomato growers with over 100 ha of greenhouse in the Netherlands.<\/p>\t\t\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n

\n \n<\/div>\n\n<\/div>\n
\n \t\t
\n\t\t\t\t
\n\t\t\t\t\t\n
\n
<\/div> \n
\n\t\t\t\t\t
2011<\/div>\n\t\t\t\t<\/div>
<\/i><\/div>
<\/div>
Collaboration with the Zarrouk family<\/div>
\"\"<\/div>

In December 2012 Agro Care started their sister project in Tunisia. Agro Care is one of the largest Dutch tomato growers with over 100 ha of greenhouse in the Netherlands.<\/p><\/div><\/div><\/div>

\n\t\t\t\t\t
2012<\/div>\n\t\t\t\t<\/div>
<\/i><\/div>
<\/div>
From idea to reality<\/div>
\"\"<\/div>

From idea to reality in 2012 we started building our first greenhouse of 2.5 hectares in Chencho<\/p><\/div><\/div><\/div>

\n\t\t\t\t\t
2015<\/div>\n\t\t\t\t<\/div>
<\/i><\/div>
<\/div>
Certification Fair Trade<\/div>
\"\"<\/div>

Our company Desert Joy was certified Fair Trade, Farmers and workers have a strong voice, people can create change and invest in their future.<\/p><\/div><\/div><\/div>

\n\t\t\t\t\t
2017<\/div>\n\t\t\t\t<\/div>
<\/i><\/div>
<\/div>
We are halfway through our project<\/div>
\"\"<\/div>

We have built 20 hectares of plastic greenhouses, most of the region have benefited from this project.<\/p><\/div><\/div><\/div>

\n\t\t\t\t\t
2020<\/div>\n\t\t\t\t<\/div>
<\/i><\/div>
<\/div>
Desert Joy project is finalized<\/div>
\"\"<\/div>

We have built 40 ha of greenhouses with an employability of 1200 employees and with 12.000 tons of tomatoes export to Europe.\u00a0<\/p><\/div><\/div><\/div>

\n\t\t\t\t\t
2022<\/div>\n\t\t\t\t<\/div>
<\/i><\/div>
<\/div>
The ambitions are not over yet<\/div>
\"\"<\/div>

Now we are starting a new challenge \"Hicha Joy\" which will be the most important and developed agricultural company in Africa.<\/p><\/div><\/div><\/div><\/div>\n

<\/div>\n <\/div>