Our Story

The Story of Desert Joy

In December 2012 Agro Care started their sister project in Tunisia. Agro Care is one of the largest Dutch tomato growers with over 100 ha of greenhouse in the Netherlands.

2011
Collaboration with the Zarrouk family

In December 2012 Agro Care started their sister project in Tunisia. Agro Care is one of the largest Dutch tomato growers with over 100 ha of greenhouse in the Netherlands.

2012
From idea to reality

From idea to reality in 2012 we started building our first greenhouse of 2.5 hectares in Chencho

2015
Certification Fair Trade

Our company Desert Joy was certified Fair Trade, Farmers and workers have a strong voice, people can create change and invest in their future.

2017
We are halfway through our project

We have built 20 hectares of plastic greenhouses, most of the region have benefited from this project.

2020
Desert Joy project is finalized

We have built 40 ha of greenhouses with an employability of 1200 employees and with 12.000 tons of tomatoes export to Europe. 

2022
The ambitions are not over yet

Now we are starting a new challenge "Hicha Joy" which will be the most important and developed agricultural company in Africa.

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Desert Joy fosters teamwork, innovation, and well-being in a positive workplace.

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